Building an Online Empire
Are you an aspiring Internet marketer? Do you have a goal in your mind of what you want to achieve in 5 years from now? What do you think an Internet marketing business empire would look like?
Many marketers think about publishing their products as the ultimate goal. While it’s a lucrutive business, it’s not purely Internet marketing. It’s an online publishing business.
What is a purely Internet marketing business then? Common sense tells us that it’s involves marketing and not publishing. You see, the minute you release your own product, you get into another business venue, which is different altogether. It is using the Internet marketing tools, but it’s not marketing in itself. You might as well higher an agency to do it for you and just focus on your product.
A pure Internet marketing business involves aquiring as much online real estate as possible – facilities covering one or more veticals and enabling you to market products to people reached through this real estate. In other words, an empire of IM is a huge network (or networks) of websites that sell advertising. It doesn’t matter if you sell your own procducts, or as an affiliate, if you sell banners or contextual ads.
The size of your purely IM business can be measured by the total number page views across all websites. A big business that can be called an empire would serve millions of page views every single day.
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